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McBride earns J.D. Power and Associates honor

Wednesday, September 24, 2008

De’Shea McBride, an American Family Insurance agent in Farmington, has been recognized for customer satisfaction excellence under the J.D. Power and Associates Distinguished Insurance Agency Program.

McBride joins other American Family agents who have demonstrated the highest level of commitment to outstanding customer service. She has been an agent for American Family since November, 2002. Her office is located at 507 Potosi Street.

The service excellence distinction was determined through a two-part evaluation process conducted by J.D. Power and Associates. The first part consists of a customer satisfaction survey, which measures customers’ overall experience with their current American Family agent.

In order to proceed to the second step, agents must meet or exceed the standards measured on a national benchmark established by J.D. Power and Associates’ annual auto and home insurance customer satisfaction studies. Only agencies that perform in the top 20 percent of all agencies nationwide based on customer satisfaction surveys are eligible to become a Distinguished Insurance Agency.

Agents who meet or surpass the overall national average must then pass a rigorous on-site evaluation based on five best practice areas: proactive reviews of customer insurance needs, claims handling, positive customer contacts, responsiveness and office environment.

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